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Hot springs, wine, and… pirates? Exploring Avila Beach, CA Where you can pick your perfect paradise Whatever your idea of a perfect vacation looks like, it probably involves a good amount of relaxing. Relaxing doesn’t always have to equal boring; it can mean treating yourself to an invigorating hike with scenic views, or exploring a […]

Avila Wine Trail Nestled beneath the sheltering hills of Point San Luis and the Avila lighthouse, the Avila Wine Trail features family-owned and operated wine venues offering award-winning vintages that capture the essence of wine making on the Central Coast. From downtown beachfront wine tasting rooms to the See Canyon and Avila Valley wineries just […]

Using Ecotourism to Engage Customers By Mark A. Diaz In the age of convenience, customer satisfaction may no longer be enough to ensure return business. Companies are seeing a growing need to engage their clientele in order to produce a deeper emotional connection that, in turn, results in the invaluable commodity of customer loyalty. Highway […]

Avila Beach Paradise Rich in Ahhh-ha Experiences Article By StoryStudio The 1890 Point San Luis Lighthouse illuminates much more than the California coastline for passing ships. The beacon shines on Avila Beach, Central California’s petit paradise, a parcel of attractions from the Central Coast Aquarium to the mineral springs and spa. Here you can hunker down for […]

This post originally appeared here by George Medovoy. Cool ocean breezes waft their way through the vineyards of “SLO” wine country on the coastal side of the Santa Lucia Mountains in Central California. We’re between San Francisco and Los Angeles, where the wineries of San Luis Obispo County offer visitors a tasteful discovery. My wife and […]

Central Coast Aquarium The mission of the Central Coast Aquarium is to cultivate a community dedicated to ocean stewardship. The Aquarium was born from a passion for the sea and community and is committed to providing opportunities centered around education, engagement and action. Based in Avila Beach, the center expands the aquarium visit by offering […]

Avila Valley Barn Avila Valley Barn – While the rest of the world celebrates the harvest in autumn, the rich bounty of the earth lasts all year round at the Avila Valley Barn. Ripe peaches, juicy berries, crisp apples, and a cornucopia of locally grown vegetables are displayed in baskets and crates inside an open […]

Point San Luis Lighthouse Point San Luis Lighthouse – in 1867 President Andrew Johnson issued an executive order directing the Department of the Interior “to take the necessary steps to cause the reservation for Light House purposes of an area of land at Point San Luis.” The first pier at Port San Luis was built the next […]

The Ultimate Family Reunion Along the Highway 1 Discovery Route Together Again Family Reunion Contest Winner Congratulations to Pat VanPatten and her family, who were our winners of a $5,000 Together Again Family Reunion! They just returned from their stay in Avila Beach, along the Highway 1 Discovery Route and had a fantastic time. The […]

Highway 1 Discovery Route’s Foto Feature Humpback Whales, Avila Beach Photo by IG Fan @vincentshayphotography. See more of his amazing photographs by clicking here! ———————– Be a featured photographer on our page! Share your photos on the our Facebook page or hashtag #Highway1DiscoveryRoute from Instagram to get discovered! We will feature a new photo every week.